In the UK Thatcher drew heavily on the intellectual foundation of Hayek who had critiqued the welfare state as detrimental to liberty and advocated instead a bare minimum safety net. The welfare state is however a resilient and thick skinned beast due to its popularity. In the UK our love for the NHS seemingly knows no bounds; we will happily volunteer, donate and run marathons for it. The neo-liberals therefore had a problem. How best to dismantle institutions without causing unrest and losing power?
The answer to this is to present what you are doing as an inevitability.
... such as the need to reduce the deficit