Personalisation...again!

I've said a lot about personalisation in the past; on here, on the Guardian, on other blogs, in team meetings, on training courses, in seminars, so many places, so many times, I've lost count. I've even consciously tried to remain quiet on the issue for a bit for fear of just going on about it far, far, too much.

Today however, I caught this article by a person with a personal budget which quite neatly captures my feelings and concerns about personalisation.

That is: Personalisation is a good thing which can improve services, but there are many issues around it which still need to be addressed. The simple fact which is spelt out in the article is that quality care costs.

The issue is are local authorities prepared, or able to fund it and if they are not does it mean that people unable to top-up with their own cash are pushed into using their budgets to purchase care from one of the typical big care agencies personalisation was meant to spell the end for?